Ludlow, the 'loveliest town in England' welcomes you. A market town situated in the very heart of the Marches, in the south of Shropshire close to the border of Herefordshire, Worcestershire and Wales.

Relax and unwind wandering along the ancient streets, visit St. Laurence's Church built in 1199 and climb the tower to witness one of the best views of the medieval centre of Ludlow and outwards towards beautiful fields, hills and woods of the countryside which embrace it. St Laurence's Church has connections to A E Houseman and Price Arthur (Catherine of Aragon's first Husband) who died in Ludlow Castle.

Or visit Ludlow Castle, firstly a Norman Fortress and extended over the centuries to become a fortified Royal Palace, which has ensured the town's place in English history. Originally built to hold back the unconquered Welsh in 1461 it became owned by the Royal Crown when it hosted the Council of the Marches which governed Wales and the border counties. Abandoned in 1689 the castle quickly fell into ruin, described as 'the very perfection of decay' by Daniel Defoe. Today the Castle offers an inspiring setting for some of the most prestigious events that take place annually including the 'Ludlow Food Festival' in May and September, The Shakespeare 'Ludlow Festival In June/July and The Medieval Fayre in November. For more details consult our events guide.

Unlike many other market towns in the country, Ludlow retains a lively and bustling high street with many independently owned shops, cafes and restaurants. It boasts many everyday essentials including three butchers, four bakers and two excellent fruit and vegetable shops as well as specialist delicatessens, wholefood and organic shops. This is complimented by an array of high quality craft, art and antique shops. If you are eating out you can chose from cosy pubs, continental style cafes, tea rooms and Michelin star restaurants, there is something for everyone and every occasion.

The steady pace of life here means you'll always be greeted with a smile and conversation in our busy high street where you will find many small independent shops and regular markets in Castle Square. As well as opportunities to take in beautiful walks around the castle and along the river Teme, surrounded by historic buildings and with breathtaking views of the Shropshire Hills beyond, there's so much to do and enjoy in our town.

An English market town on the Welsh border, Ludlow is small, landlocked and remote. Yet it has more listed buildings than anywhere else its size in Britain; with over 100 independent shops and market traders in the town centre and local food oozing out of restaurant and cafe menus; plus a fairytale castle, which was once the capital of Wales.

Ludlow certainly has something to offer every day of the year, with markets most days of the week, major festivals which treble the size of the local population and specialist events showcasing arts, food culture and the great outdoors. The entrepreneurial sprit of local businesses and event organisers is inexhaustible, a glimpse at the town's busy events calendar is proof alone.

Ludlow is a town that has developed a way that makes its high street viable in the twenty first century, whilst other towns limp along with empty shops and tiresome chain brands littering their streets. This town packs a punch way above its size, make sure you make time to visit this outstanding town of physical beauty, versatility and old English charm